In this project, students develop an innovative product idea and work on the planning, development, and market entry of digital products. The hands-on format is aimed at highly motivated students in HCI and computer science who have an interest in product development and entrepreneurship.
At the beginning of the course, students use methods such as Design Thinking to identify problem areas and develop innovative product ideas. In the second phase, the teams collect data to refine their product idea through interviews with potential users, and explore the market environment through research.
In the third phase, students work on developing a prototype or Minimum Viable Product (MVP) to test the product’s core functionalities and assess its technical feasibility. The goal of the project is to create an initially validated product and business concept, which prepares the team for startup programs like the Neudeli Fellowship or EXIST.
The project includes structural and methodical guidance but requires a high level of motivation and independence of participants. In addition to technical and business competencies, participants develop their leadership skills as well as communication and teamwork abilities |
